OneMain Financial Launch Materials  |  OneMain Financial

When CitiFinancial became OneMain Financial, our goal was to create direct mail, in-branch, and web components that introduced current customers and prospects to the new brand, and encouraged them to celebrate the name change with a month-long in-branch event.

While building out a new visual direction for the brand moving forward, we also ensured that all materials we produced clearly expressed the tenets of the company and communicated the benefits of working with OneMain Financial.