Chaney’s Backyard Bull Roast  |  Chaney Enterprises

Nearly 30 years ago, Chaney Enterprises
lost their founder to cancer. In honor, the company has hosted an annual Chaney
bull roast and shared their proceeds with challenged organizations through the Community Foundation of Charles County, Maryland. In 2010, Chaney needed a way
to start branding the popular event.

We created a mark that integrated type
and image, much like Chaney’s close involvement with the community.
A distressed treatment was applied to the overall mark, expressing food, fun, and family in a modern way while still retaining the solid history of the event. T-shirts, e-blasts, posters, postcards and tickets comprised of the event materials designed by Orange Element to promote the bull roast.