Ultimate Wedding Giveaway Campaign  |  The Bistro at South River

This project is living proof that if you have a wild idea, bring it to Orange Element. Because you never know: it just might turn into a full-blown campaign. That’s exactly what happened for The Bistro at South River when the notion came up of giving away a free wedding. The only question was, what to do next?

The premise was simple: entrants would be asked to submit videos showing how much fun they have, and the winner would receive a free wedding. The campaign included a microsite, e-blasts, Twitter, YouTube, Facebook, and web ads. We concepted, developed, and produced four 15-second spots to run on Comcast from and we created a web video. We also developed the logo and printed pieces such as banners, save the date cards, posters, and signage.