It’s Coming…Big Brother?
As marketers it’s always our goal to connect a brand with a qualified, highly targeted audience. We do this by focusing our creative concepts in a way that will resonate with the target, as well as defining a media mix that ensures the message is heard by the right demo/psychographic. Technology companies are aiming to [...]
Nikes Inspired By ______ .
Nike, one of my own personal favorite brands, has recently taken shoe customization to a whole new level with their Nike PhotoiD application. This application allows users to take a photo of their environment with their cell phone camera and send it to Nike. Nike then analyzes your photo to choose the corresponding color scheme [...]
