Aartrijk Brand Camp 2009
If you happen to be in Chicago today, make sure to stop by the Hotel Sax and check out Aartrijk Brand Camp 2009! We designed the identity, program, promotional materials, signage and more for the event. And, our very own Aaron Moore is giving a talk on making an impact with your website through design, [...]
The Maryland Film Festival : Inspired Magazine
The Maryland Film Festival has just been featured by Inspired Magazine as having one of the 33 most inspirational Twitter backgrounds (@MdFilmFestival). Thanks Inspired! Be sure to keep an eye out for all of the other materials we have designed for the Festival around town…building banners, posters, bus shelters, stickers, and yard signs have been [...]
Tweeting on Twitter at a Tweet-up
Last night I attended a “tweet-up” in Columbia, where a group of local “tweeters” got together to put a face to the usernames they have been following on the ever-growing social media tool Twitter. If you are unfamiliar with Twitter, it is a network of microblogs among users where you are asked to blog or [...]
Take Action Against Poverty
Today Orange Element Insights is taking part in Blog Action Day. Blog Action Day is a viral effort that has been spreading like wildfire through online channels and by word-of-mouth. Essentially the initiative brings together literally thousands of bloggers to encourage them to devote one day per year to discuss the same issue. The hope [...]
New Dept of Energy MySpace Page :: Diesel IQ
Just a quick note to let everyone know we launched a new MySpace page for the Department of Energy (DOE) today. The DOE’s newest page on MySpace is for their Diesel Program, and the goal is to help folks increase their Diesel IQ. Diesel engine technologies are getting more attention for their high performance, durability [...]
What’s Hot?
If you’re like me and you’re always striving to stay up on the latest trends, there’s a new Web site that just might be your savior. It’s called edopter.com and it bills itself as a social trendcaster. It essentially allows users to upload things they see as trends – but it doesn’t take your word [...]
7 Deadly Sins of Social Media
I ran across a great blog post on Onlinemarketerblog.com about the seven deadly sins of social media (the first five of which came from a Joseph Jaffe speech) and wanted to pass along a quick recap of the sins. I couldn’t agree more with them. Definitely avoid these at all costs when formulating a social [...]
Role of Design In Social Media
Social media is an explosive new medium that is changing the way consumers interact with brands. Wikipedia defines it as: various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Among the countless examples of social media popular today are MySpace, Linkedin, Facebook, Flickr, Twitter, bulletin boards, Wikipedia, blogs, [...]
Vote In Our Sweet Poll!
As you can see at the bottom of the navigation at right we now have the ability to add a poll to our sweet blog. This week’s poll touches on something that I think about quite a lot. At Orange Element, we’ve always had this dream of developing our own custom designed product line. But [...]
Validation For http://www.orange-blog.com
I get a lot of people that ask me if many people actually read our blog. Thanks to advanced Web analytics that WordPress has in place, I actually know the answer to that: Yes, I’m delighted quite a lot of people are actually checking us out here. Even still, I was glad to see some [...]
New Header
Thanks to Beth Brady for designing the May version of the Orange Element Insights header. It looks amazing. I never thought I’d look so dashing as an astronaut petting my dog sporting “The Jessica.” Good work as usual, Beth! Garret Ohm www.orange-element.com
Designing For Renewable Energy
Nearly a year ago, The US Department of Energy asked us to create a Myspace Page for their Solar Decathlon competition. In addition, we also volunteered at the event and further realized what an important cause we were working for. Shortly after the competition, we also created a Myspace Page for the Department of Energy’s Hydrogen [...]
Brand Strategy, Simplified
Hi all, Here at Orange Element, we work hard to make sure our clients’ brands are as strong as possible each and every day. But that job becomes even easier if the company’s business model is an amazing one. That’s why as marketing director, I strive each and every day to reach out to and [...]
Web Sites v2.0
Have you guys read BrandFlakesforBreakfast yet? If not, you should. Thanks to them for passing the news along about this new, innovative Web site from the folks at Modernista. This Web site is actually not much of a site, as much as an online bookmark of sorts for all of their social media and Web [...]
Blogcatalog.com
I found this site and wanted to pass it along. It’s a blog aggregator that lists tons of great blog sites from around the world. I’m a big fan of Google Reader as an aggregator, but I REALLY like this site because it allows you to search for blogs in different categories–Great if you’re looking [...]
Blogged On Monday Morning
Good morning all, and happy Monday. We’re getting back in gear after a windy weekend here in Baltimore, and one that stole an hour of sleep from us. But the coffee is fresh and hot, so we’re doing just fine… I was just reading one of my favorite recent blogs from the folks over there [...]
Are We On Your Google Reader?
I forget how I found out about it, but I recently learned about Google Reader. It’s a great new application from Google that allows you to aggregate all of the blogs and news sites you visit on a regular basis. For me, it has solved one of the biggest challenges I’ve faced recently at work [...]
Solar D Myspace Page
I was just talking to a good friend and brand strategy/PR partner of ours, Angela Walseng, about our Web 2.0 capabilities and realized I don’t think I posted a link to our work with the Department of Energy’s Solar Decathlon. We created the 2007 competition’s Myspace Page. Here’s a link: www.myspace.com/solardecathlon07 Now go join and [...]
Social Media
Hi all – This morning I read a blog posting on MediaPost.com that really resonated and I wanted to pass along to you. It was particularly interesting to me, because like another blog post I read written by Michael Margolis, it dealt with motive. Email Diva’s column today talked about how, as marketers, we’re often [...]
