Sarah is awesome. She sent me a link yesterday that I thought was pretty cool, so I wanted to pass it along to you so that you brand lovers can check it out:

http://www.underconsideration.com/brandnew/

Brand New is a great blog that I am sure to add to my Google Reader. It’s mainly about something that I’ve written about in the past–refreshing a company’s visual brand. The best part is that it’s a great collection of old vs. new identity examples, many from major corporate brands but also some from local and regional brands as well.

Here’s one of my favorite examples - pretty shocking departure, and I actually like it. I think Ford needs a brand refresh to change my perception of the brand! If you read the post at Brand New about it, you quickly learn that it was an April Fool’s joke. Too bad….

Garret Ohm
www.orange-element.com

Thank goodness for social media. Today I was catching up on reading some blogs using my Google Reader, one of which was Adweek’s Adfreak blog. I always enjoy reading this blog because it’s got lots of juicy bits on the world of advertising, which is where I cut my teeth in the creative world. If you’re not reading it and you’re in the marketing and advertising industry, you probably should be.

Today Adfreak pointed me to a site that I cannot believe I didn’t know about. It’s called Ads of the World, and it contains an archive (and blog) of the best and most interesting creative work of all time. And they truly do have ads from all over the world–including Baltimore and Washington DC! Oh yeah, I think their blog would be a worthwhile add to your Google reader as well!

Here are a couple of my cool finds from this morning (as always, click to expand them):

And my favorite:

Garret Ohm
Orange Element
Baltimore, Maryland