Kid-tested, Designer-approved.
Keep your eye on the shelves at your local Target and other food stores–General Mills is introducing retro-themed cereal boxes! Among the re-designed cereals are favorites such as: Kix, Golden Grahams, Cheerios, Trix, Cocoa Puffs, Lucky Charms, Wheaties, and more. I am a big fan of vintage food packaging, and I am really glad to see General [...]
Tropicana 100% Generic
This morning on NPR, I heard a story that today Tropicana is expected to announce that they are discontinuing their redesigned packaging introduced in early January. Over the past few weeks, they have received several complaints that the new “squeeze” campaign makes the product indistinguishable from generic store brands. Many people complained they were unable [...]
Someone Explain The Logic. Please?
As most people know, the fragrance market is a competitive one. If you’re unsure, just note the 45,000,000 choices of scents when you go to the local department store. That said, I totally understand why fragrance manufacturers and marketers act in desperation to differentiate themselves and move product. It’s a tough sell, especially when so [...]
