Tropicana 100% Generic

This morning on NPR, I heard a story that today Tropicana is expected to announce that they are discontinuing their redesigned packaging introduced in early January. Over the past few weeks, they have received several complaints that the new “squeeze” campaign makes the product indistinguishable from generic store brands. Many people complained they were unable [...]
Robochairs
Our new intern, Kaley Hymiller started at Orange Element today. She is tops in my book already because she sent me a sweet link to blog about. As you know from reading my earlier post about Kaley, she’s way into industrial design. That’s why she loved this Gizmodo story about RFID-driven library chairs. It doesn’t [...]








