Preserving More Than a Mark
Happy Friday once again. This morning our good friend and talented designer, Beth Brady, passed on a link to the World Trade Center Logo Preservation Project. It is unlikely for any of us to forget that one day eight years ago, just ask the next person you see and chances are they can recount the [...]
Some Curb Appeal for Our Corner of Fells
If you’ve driven by our office in the past few months you may have noticed some changes happening to our storefront. This summer we put our intern, Irene, in charge of wrangling vendors and measuring dimensions to get the project underway. Here is a sneak peak at the process. Left: The original storefront… and even on [...]
Human Powered Ad
I really like this idea. To advertise their live coverage of the 21 days of the Tour De France, SBS created a live rotating billboard powered by a cyclist on a stationary bike. The cyclist pedaled from 8am to 4pmfor 21 days, with only 2 days of rest. Rain, wind, sun, hail, it didn’t matter [...]
Engaging Consumers Through Advertising
The goal of any advertiser is to create an advertising campaign that engages the target audience. We want to create something that makes people take notice and perhaps even more importantly, take action. Chevrolet recently created an outdoor campaign in London that did both of those things–whether or not it was truly effective is in [...]
Mmmm Cookies
Thanks to Agency Spy for pointing me to this ad done by DraftFCB for Oreo. It just goes to show you that sometimes design doesn’t even involve fancy graphics or effects. Sometimes it’s all about finding a creative way to use something existing (exposed elevator) to create drama around a product or service. How sweet [...]
Grass Photography
Thanks Andy Bonner, for pointing me to the Veer Blog posting about an art installation at this year’s Wimbledon tennis tournament. HSBC, in an effort to highlight their partnership with the tennis tournament, hired artists Heather Ackroyd and Dan Harvey to create walls of photographic grass. For those who have never heard of it, it’s [...]
Baltimore Needs This
I was reading one of my favorite design and branding blogs yesterday and I found out about a really cool organization in New York that I think really needs to come to the city of Baltimore. Groundswell is a community mural project that uses murals to bring positive change in cities. The description on their [...]
