Marketing Execs Say Basics Are Most Important in 2008
(From The Center for Media Research) According to the first annual survey of Top Marketing Trends for 2008 of 1700 MENG (Marketing Executives Networking Group) members, conducted by Anderson Analytics, key areas for 2008 are found to be: Marketing basics (60% “Very Important”) which include specific concepts such as customer satisfaction, customer retention, segmentation, brand [...]
