Museum Mark Making
This week I wanted to acknowledge some truly exquisite mark making—the kind of branding that makes you eat your heart out. Iconic, timeless, balanced and beautifully refined. A few of the worlds’ most well known and respected Museums also boast some seriously awesome identities.
Branding Tourism: Designing A Logo for a Nation
How do you brand an entire country? It’s a difficult task, but an important one. Countries brand themselves in the tourism industry to attract visitors and boost revenue, but it also helps form a national identity and a sense of pride.
Your Brain on Logos
Every minute we are inadvertently bombarded by images and marks that represent brands. Just sitting at your desk you can probably count far beyond a dozen around you. Rarely do we think twice about the significance of these marks but we may be taking them into consideration more than we are consciously aware of. According to a [...]
Preserving More Than a Mark
Happy Friday once again. This morning our good friend and talented designer, Beth Brady, passed on a link to the World Trade Center Logo Preservation Project. It is unlikely for any of us to forget that one day eight years ago, just ask the next person you see and chances are they can recount the [...]
Economic Stimulus Logo
If you have been to the official website for the US American Recovery and Reinvestment Act, Recovery.gov, then you may have noticed a fancy new logo! For those of you who are unfamiliar with the site, it’s purposes are: 1. Education: Explain the American Recovery and Reinvestment Act; 2.Transparency: Show how, when, and where the money is [...]
Pentagram: Marks
Marks is Pentagram’s latest book, and is meant to be a companion to their Black Book, which was only released to Pentagram’s friends and clients. Marks features 400 logos Pentagram has designed over the years, dating back to 1962. If this is anything like the Black Book (which we were fortunate enough to win in a contest), [...]
We are the Champions
Post-Superbowl day usually leads to one topic (excluding the clothing malfunction year): COMMERCIALS. So tell us what you think. We’re waiting on your feedback–loves, hates, indifference–we’ll post the leading contender later in the week. In the meantime, here is a little Steeler logo knowledge for ya. As most of you know, Pittsburgh is known as [...]
Obama Logos That Didn’t Make The Cut
There have been copious conversations, blog posts, debates and discussions about the Barack Obama logo that helped to catapult him to President-Elect status in the United States. What hasn’t been discussed are the logos that weren’t selected by his campaign. Logodesignlove puts together a great blog post HERE, all about them. Thanks Brandflakes! Garret Ohm [...]
Logo Trends
As a general rule, when we are designing brand identities and specifically logos, we strive to create something that has a long shelf life and doesn’t quickly date itself – to do this we have to have a healthy knowledge of the latest design trends – what’s hot and what’s not. We recently came across a really informative article from [...]
Blue Is A Safe Color?
Listphile recently posted a compilation of a number of Fortune 500 logos on their site, and that image is pretty telling. Many of the logos have something in common: blue. Brandflakes does a great job of explaining why this happens, particularly for Fortune 500 companies: 1. Blue is the only color that most people don’t [...]
2012 London Olympics Identity
The new identity for the 2012 Olympic Games to be held in London, England has been released and I’ve posted it above. Unfortunately for the IOC, the $800,000 logo has not been met with much acclaim since its reveal. In fact, as ABC News reports, the criticism has been downright rabid. Here’s an excerpt from [...]
New Work :: Fastspot Identity
I’m really proud to show you all some of our latest work. Our team at Orange Element recently helped the great folks at interactive design firm Fastspot redevelop their brand identity to help them better communicate to their target audiences what defines them as a firm. We’ve known Fastspot for years and are well versed [...]
New & Interesting Brandchannel Debate
Brandchannel has a new debate out that I found pretty interesting. The question is: “Are 3-D logos revolutionizing or ruining logo design?” My answer: Neither. Here’s more on what I had to say. I could have written a thesis on this but unfortunately you’re only allowed so many characters: This is an interesting debate, but [...]
Make My Logo Bigger Cream
Thanks to Wendy at our research & information partner Scherer Cybrarian for passing along this link: www.makemylogobiggercream.com. Oh, and if you haven’t signed up for their Research Redux 3-minute newsletter, you probably should! It’s a great read! Makemylogobiggercream.com is a site that makes light of the fact that one of the more common knee-jerk reactions [...]
