Blue Is A Safe Color?
Listphile recently posted a compilation of a number of Fortune 500 logos on their site, and that image is pretty telling. Many of the logos have something in common: blue. Brandflakes does a great job of explaining why this happens, particularly for Fortune 500 companies: 1. Blue is the only color that most people don’t [...]
2012 London Olympics Identity
The new identity for the 2012 Olympic Games to be held in London, England has been released and I’ve posted it above. Unfortunately for the IOC, the $800,000 logo has not been met with much acclaim since its reveal. In fact, as ABC News reports, the criticism has been downright rabid. Here’s an excerpt from [...]
Your Thoughts On Giant Food’s New Logo?
Giant Food, a local grocer with stores in Maryland, DC, Virginia and Delaware, has recently undergone a long overdue brand identity refresh. Their old identity had become stale and quite dated – not nearly as impressive as some of their closest competitors, many of which had recently undergone brand redevelopments of their own: Here’s what [...]
New Work :: Fastspot Identity
I’m really proud to show you all some of our latest work. Our team at Orange Element recently helped the great folks at interactive design firm Fastspot redevelop their brand identity to help them better communicate to their target audiences what defines them as a firm. We’ve known Fastspot for years and are well versed [...]
New & Interesting Brandchannel Debate
Brandchannel has a new debate out that I found pretty interesting. The question is: “Are 3-D logos revolutionizing or ruining logo design?” My answer: Neither. Here’s more on what I had to say. I could have written a thesis on this but unfortunately you’re only allowed so many characters: This is an interesting debate, but [...]
Make My Logo Bigger Cream
Thanks to Wendy at our research & information partner Scherer Cybrarian for passing along this link: www.makemylogobiggercream.com. Oh, and if you haven’t signed up for their Research Redux 3-minute newsletter, you probably should! It’s a great read! Makemylogobiggercream.com is a site that makes light of the fact that one of the more common knee-jerk reactions [...]
