Check out this new concept from BMW. It was truly an exercise in thinking outside the box and using design to solve a problem. I’m not sure if it will ever make sense to produce, but it is pretty stunning and innovative.

Read more here at Wired: http://blog.wired.com/cars/2008/06/bmw-builds-a-ca.html

Garret Ohm
http://www.orange-element.com

Thanks to EJ, the Orange Element blog has a sweet new header for the month of June. It’s awesome, and very summery (is that a word?). Nice job EJ!

Oh, and don’t forget that you can check out all the previous blog headers in the “Header Design Archive” which you’ll find in the links to the right.

Garret Ohm
http://www.orange-element.com

As the marketing director for design and communications firm that does work all over the country, I work to extend our brand to clients and prospects every day. In doing so, I see part of my job as making these clients and prospects understand that great creative work isn’t the result of pushing a few buttons on the Mac. It’s actually a process that starts with a healthy dose of research, discovery and planning before an idea is even considered, a pencil is put to paper or a computer mouse is clicked.

As I’ve mentioned, Ande Campbell recently returned from the How conference in Boston, and in doing so she brought home a really cool poster that I had to share on this topic. It’s from a design professional named Maggie Macnab who recently wrote a book that I’m hoping to read shortly (I’ve heard it’s good) called Decoding Design.

I think it captures part of the challenge that I face everyday. Enjoy (click for full size):

Garret Ohm
http://www.orange-element.com

Yesterday was a great day off, but I know you’re all missing all the juicy information that I usually host on this blog everyday, so….here I go. Thanks to EJ again for passing along another winner. Now many of you know that with any luck we will be moving into a beautiful new office space within two months time. That’s why this link is so key for us–it both satisfies our curiosity about what other office spaces look like as well as gives us inspiration for our new space.

Wherewedowhatwedo.com is a great site that allows users of the site to upload images of their office space to show off to the rest of the world. I’m not sure, but we may be holding off on posting images of our office until we move into our new Fells Point office building! With any luck, that will be by the end of July!

Here’s one of my most inspirational finds: A STANDING DESK. Brilliant. Think of how many extra calories I could burn each day….

Social media is an explosive new medium that is changing the way consumers interact with brands. Wikipedia defines it as: various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Among the countless examples of social media popular today are MySpace, Linkedin, Facebook, Flickr, Twitter, bulletin boards, Wikipedia, blogs, YouTube and more-and each of these sites are giving corporations and organizations new channels through which to communicate with consumers.

As a design + communications firm that both engages and participates in social media, we often take a step back to examine how design and social media interact with one another. In doing so, we’re always struck by how crucial great design is in ensuring that a user’s interaction with social media is as successful and rewarding as it can be.

On the most basic level, design is responsible for delivering a seamless social media user experience. Sites like Facebook and Linkedin are thoughtfully designed to be simple to use from a user’s perspective, which allows mass innovation and the sharing of ideas. Add to that the fact that social media allows marketers to digest instant user feedback and make adjustments to the design on-the-fly and the result is a constantly improving interface design. In this way social media actually helps to shape design.

Outside of the design of social media sites, there are also ample opportunities for companies to extend their brand by participating in social media. Not only will customers appreciate having a meaningful dialogue with the organization, a well designed social media presence can drive home important brand messages over time as a consumer interacts with the brand.

This is most evident in social networking sites like Myspace and Facebook, which allow a user to custom design their own pages. The same is true for companies that participate in these sites-they have the ability to custom brand their pages so that their brand stays consistent with the rest of their marketing outreach. Just like on the Web the first impression of any visitor will be heavily influenced by the aesthetics of the site. If a site is too busy or doesn’t convey the right message, damage can easily be done in the mind of the consumer. We recommend simplicity, which we feel ultimately leads to complexity (or rich content) for user enjoyment. Good examples of this are the Myspace Pages we have recently done for the US Department of Energy for their Hydrogen Program and for the Solar Decathlon.

Perhaps one of the social media formats where design is the most critical is a company’s blog. The nature of a blog makes it a medium where people go to get an even deeper understanding of a company. As such, it’s important to present a professional, branded design that is a good representation of the organization. Micro blogging, a concept purveyed by the site Twitter, which caters to the A.D.D.-prone social media user also allows users and companies to brand their own personal portals. My personal Twitter page has the same background graphic as this site, for example.

Just as social media has evolved greatly in the past several years, we anticipate it will continue to advance by leaps and bounds over the next few years. In that time there is no doubt that more and more people as well as organizations will begin to adopt this technology. At the same time, it will be important for firms like ours to pay close attention to the changing, but ever present role of design to ensure that we can deliver solutions that effectively propel our clients’ brands.

See some of our social media sites by clicking these links:

Facebook
Myspace
Twitter
Flickr
Linkedin
YouTube

Garret Ohm
http://www.orange-element.com

Our good friend Rachael from Tilt sent me this link about how the design community in Baltimore and beyond can band together to support positive global climate change through sustainable design.

Pretty good stuff, so check it out and take the pledge: http://www.designcanchange.org/

Garret Ohm
http://www.orange-element.com