Branding Evolution
From time to time, every brand needs some TLC in order to stay current and continue to resonate with the audience they’re trying to court. I’ve written a number of times about the power that can come from refreshing a brand identity and/or logo design, and I really believe in this process because I’ve seen [...]
Wildwood :: A Trip Back In Time
During my recent vacation I stayed at a campground in a quaint little town called Seaville, New Jersey. Seaville is in a cool location in between a number of popular tourist destinations like Avalon, Stone Harbor, Sea Isle City, Atlantic City, Ocean City and Wildwood. We visited each of these towns during our trip, but [...]
Saks Identity
Thanks to Ande for passing along a great blog post from the folks over at Pentagram about their work with Saks Fifth Avenue. In the post, Pentagram discusses how they took a visual brand from one that was drab, lifeless and gray to one that sets the tone for the products the venerable establishment carries. [...]
Cool Logo Link
Check it out: http://www.neatorama.com/2008/02/18/evolution-of-car-logos/. This is a pretty cool site that explains the evolution of car logos. You can see how they redeveloped the logo each time in a way that preserved some equity from the previous mark, but brough it into a more current aesthetic.
