Adobe Guy
Every once in a while something that I have probably seen 5,000 times but never noticed catches my attention. That’s exactly what happened to me just recently when I opened an Adobe PDF document on my office computer. Here is what I saw: The design of this ‘welcome’ screen irritates me. What is the deal [...]
Is The Message Getting Lost?
As someone with a background in and love for advertising, I have always been a fan of the “big idea.” The idea and process of coming up with one driving concept for a campaign has always fascinated me. Having been involved in this process on numerous occasions I can honestly say that it is increasingly [...]
How Important Is Packaging Design?
We think product packaging design is a CRUCIAL element in any product’s marketing plan. Why? Well, these days retail outlets are often forced to overload their store shelves with a plethora of products, each competing to grab the attention of the unsuspecting consumer walking down the aisle. The choices are overwhelming, and research has shown [...]
Brandchannel Debate
I love those people over there at Interbrand. They are always coming up with new topics that spark a lively debate in the branding realm. Today’s topic was the effect the recession has on the branding industry. Is it a good thing, or is it a bad thing? Well, I voted. And here’s my response, [...]
Tattoos Are No Longer Just Art
You guys might remember a previous blog posting where I discussed anti-ad-campaigns, and how marketers were analyzing sub-culture trends to empower influencers to market for them. Well, here’s another one for you. It seems marketers have recently turned to asking consumers to tattoo themselves with their logos and taglines. Sometimes these consumers are accepting pay, [...]
ASA: Shell’s Marketing Campaign Found Misleading
I recently read about this in an article written by Sustainable Life Media, a company that specializes in consulting for companies looking to enhance their green business. They reported that Shell Group was recently cited by the Advertising Standards Authority for running a misleading advertising campaign in which they claimed that they were using their [...]
Fear Not
I heard recently that we’re in a recession. No kidding. And while at first I was in denial, as our firm was as busy as we could stand, things have indeed started to slow down a tad for us. As marketing director, I’m probably just as sensitive as anyone to this because it’s my job [...]
Dec 23, 2008 | Categories:Blog Posts | Tags: Commentary | 1 Comment »