Museum Mark Making
This week I wanted to acknowledge some truly exquisite mark making—the kind of branding that makes you eat your heart out. Iconic, timeless, balanced and beautifully refined. A few of the worlds’ most well known and respected Museums also boast some seriously awesome identities.
Your Brain on Logos
Every minute we are inadvertently bombarded by images and marks that represent brands. Just sitting at your desk you can probably count far beyond a dozen around you. Rarely do we think twice about the significance of these marks but we may be taking them into consideration more than we are consciously aware of. According to a [...]
Tropicana 100% Generic
This morning on NPR, I heard a story that today Tropicana is expected to announce that they are discontinuing their redesigned packaging introduced in early January. Over the past few weeks, they have received several complaints that the new “squeeze” campaign makes the product indistinguishable from generic store brands. Many people complained they were unable [...]
Don’t Panic. Stay The Course.
So, unless you’re living under a reaaaaaally big rock, you probably know that the economy isn’t doing so well right now. And it’s not getting any better, with news yesterday that the Government’s financial bailout package didn’t make its way through Congress – Immediately sending the Dow down almost 800 points. Yikes. With all this trouble [...]
I CAN!
Have you seen Porsche’s new marketing campaign? It seems their recent marketing efforts have focused on convincing folks that have always dreamt of owning a Porsche that it is actually within financial reach. The campaign is centered around the headline “I Can” and is supported through a number of channels, many of which are electronic. [...]
Brand Strategy, Simplified
Hi all, Here at Orange Element, we work hard to make sure our clients’ brands are as strong as possible each and every day. But that job becomes even easier if the company’s business model is an amazing one. That’s why as marketing director, I strive each and every day to reach out to and [...]
