Museum Mark Making
This week I wanted to acknowledge some truly exquisite mark making—the kind of branding that makes you eat your heart out. Iconic, timeless, balanced and beautifully refined. A few of the worlds’ most well known and respected Museums also boast some seriously awesome identities.
Your Brain on Logos
Every minute we are inadvertently bombarded by images and marks that represent brands. Just sitting at your desk you can probably count far beyond a dozen around you. Rarely do we think twice about the significance of these marks but we may be taking them into consideration more than we are consciously aware of. According to a [...]
Tropicana 100% Generic
This morning on NPR, I heard a story that today Tropicana is expected to announce that they are discontinuing their redesigned packaging introduced in early January. Over the past few weeks, they have received several complaints that the new “squeeze” campaign makes the product indistinguishable from generic store brands. Many people complained they were unable [...]
Paula Scher: Serious Play
Paula Scher of Pentagram is one of the Industry’s most respected designers, and has been designing innovative identities, packaging, publications, and environmental graphics for over three decades. She has worked for everyone under the sun, including countless high-profile companies and organizations, CBS records, and non-profits. Recently, she spoke at the Maryland Institute College of Art [...]
Best and Worst Brand Identities 2008
Armin over at Brand New has recently done a blog post outlining his choices for the best and worst brand identity updates for 2008, largely based on reader comments. It’s definitely worth a look, so check it out HERE. Here is my favorite (because it does a great job of tying into the pink ribbons [...]
New PepsiCo Identities
There’s a spirited debate going on over at Brand New about some images that have been released that depict some new brand identities for a number of Pepsi products. There are still tons of questions as to whether these are actually real images from Pepsi or not, but the BIG debate is whether or not [...]
Logo Trends
As a general rule, when we are designing brand identities and specifically logos, we strive to create something that has a long shelf life and doesn’t quickly date itself – to do this we have to have a healthy knowledge of the latest design trends – what’s hot and what’s not. We recently came across a really informative article from [...]
