Museum Mark Making
This week I wanted to acknowledge some truly exquisite mark making—the kind of branding that makes you eat your heart out. Iconic, timeless, balanced and beautifully refined. A few of the worlds’ most well known and respected Museums also boast some seriously awesome identities.
Some Curb Appeal for Our Corner of Fells
If you’ve driven by our office in the past few months you may have noticed some changes happening to our storefront. This summer we put our intern, Irene, in charge of wrangling vendors and measuring dimensions to get the project underway. Here is a sneak peak at the process. Left: The original storefront… and even on [...]
2009 Maryland Film Festival :: May 7 – 10
We are very pleased to introduce you to this year’s design & brand for the 2009 Maryland Film Festival. Shown below is a sneak peek at the limited-edition silkscreen poster that has just been released for press. We can’t wait to get them back from our friends at VGKids. The posters will be for sale [...]
A Gutsy Brand Identity
I came across a bank Web site that I found to be pretty amazing. Not so much because the Web site did anything innovative, but because the brand identity did something I’ve never seen before in a bank: Used virtually no color. Check this out: I applaud First Direct for taking a bold approach with [...]
AIG Reminds You To BE HONEST
The current situation with the global financial markets is not pretty. Even here in Baltimore today, Constellation Energy, a Fortune 100 company, has been sold to a company out of Iowa. We can only hope this all resolves itself in time and that we all learn something in the process. As marketers, I think we [...]
Your Thoughts On Giant Food’s New Logo?
Giant Food, a local grocer with stores in Maryland, DC, Virginia and Delaware, has recently undergone a long overdue brand identity refresh. Their old identity had become stale and quite dated – not nearly as impressive as some of their closest competitors, many of which had recently undergone brand redevelopments of their own: Here’s what [...]
New Work :: Fastspot Identity
I’m really proud to show you all some of our latest work. Our team at Orange Element recently helped the great folks at interactive design firm Fastspot redevelop their brand identity to help them better communicate to their target audiences what defines them as a firm. We’ve known Fastspot for years and are well versed [...]
I Got People
I usually do my own taxes. But with buying a new house, switching counties within the State of Maryland, a wife that just finished graduate school and took a new job and a schedule that scarcely allows me the time to sit and figure out a bunch of confusing forms, I figured this year I’d [...]
Xerox Brand Refresh
Hi all – I just read in Business Week that the Xerox logo has recently undergone a brand refresh. David Kiley wrote the article, which I will post below, but it really hit home for me because this is a process that we have taken a number of our clients through over the years – [...]
