The Toyota Flower
Car companies today are doing more than ever to create more energy-efficient cars, cars that get better gas mileage, and cars that rely on emerging technologies like fuel cells, hydrogen, and electric motors. It’s very exciting–and Toyota has taken innovation to a whole new level and decided to make a great effort in reducing CO2 [...]
Faceless People Explained
Some of you might remember the buzz recently about a few high profile sightings of faceless people at well-attended, upscale events, including Wimbledon. Word spread quickly that it was some sort of viral campaign from sports car manufacturer Lotus. I was intrigued, so I went to the campaign Web site, www.facelesspeople.com, and signed up [...]
Dreaming Big Breeds Innovation
I’ve said it many times before on this blog, but we really do believe that the best creative work is the result of a deep-seeded passion for and belief in a brand. So as a marketing and business development staffer here at Orange Element, my focus has always been on identifying business models that we [...]
Will Body Shops Be Extinct Someday?
Check out this new concept from BMW. It was truly an exercise in thinking outside the box and using design to solve a problem. I’m not sure if it will ever make sense to produce, but it is pretty stunning and innovative. Read more here at Wired: http://blog.wired.com/cars/2008/06/bmw-builds-a-ca.html Garret Ohm http://www.orange-element.com
