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Posts Tagged ‘Automotive’

The Toyota Flower

Car companies today are doing more than ever to create more energy-efficient cars, cars that get better gas mileage, and cars that rely on emerging technologies like fuel cells, hydrogen, and electric motors. It’s very exciting–and Toyota has taken innovation to a whole new level and decided to make a great effort in reducing CO2 [...]


Faceless People Explained

Faceless People Explained

Some of you might remember the buzz recently about a few high profile sightings of faceless people at well-attended, upscale events, including Wimbledon.   Word spread quickly that it was some sort of viral campaign from sports car manufacturer Lotus.  I was intrigued, so I went to the campaign Web site, www.facelesspeople.com, and signed up [...]


Dreaming Big Breeds Innovation

Dreaming Big Breeds Innovation

I’ve said it many times before on this blog, but we really do believe that the best creative work is the result of a deep-seeded passion for and belief in a brand.  So as a marketing and business development staffer here at Orange Element, my focus has always been on identifying business models that we [...]


Will Body Shops Be Extinct Someday?

Will Body Shops Be Extinct Someday?

Check out this new concept from BMW. It was truly an exercise in thinking outside the box and using design to solve a problem. I’m not sure if it will ever make sense to produce, but it is pretty stunning and innovative. Read more here at Wired: http://blog.wired.com/cars/2008/06/bmw-builds-a-ca.html Garret Ohm http://www.orange-element.com