Truly Objective
I saw a new campaign over the holiday weekend that I thought was pretty intriguing. It was done by CP+B for their client Burger King, and started with a television commercial that promotes the Website WhopperVirgins.com. The commercial itself wasn’t groundbreaking by any means but the strategy is one that takes the traditional taste-test scenario [...]
Get Offline…No, Get Online
Dentyne launched a new campaign recently that aims to take folks back to the good old days when computers weren’t such a dominant communications tool. The problem? While the ads themselves are well fairly well executed, the main call to action is to GO ONLINE to a Website at makefacetime.com to check out some ways [...]
