Something Real in Times of Hunches
Through these economic times, one trend in advertising that we have seen surface is the attempt to communicate a message of either support, “we’re there with you”, or longevity, “we’re not going anywhere”. We saw some of these ads surface after last year’s super bowl such as Saturn’s Total Confidence Ads. News stories point to a nearing [...]
The Nikon s60 Sees All
Technology is so amazing. Apparently, the latest high technology point and shoot cameras come equipped with facial recognition technology, that can detect multiple human faces and instantly adjust the exposure and focus to create the best photo possible. Nikon’s new s60 can detect and adjust for as many as 12 faces at one time. Their [...]
Faceless People Explained
Some of you might remember the buzz recently about a few high profile sightings of faceless people at well-attended, upscale events, including Wimbledon. Word spread quickly that it was some sort of viral campaign from sports car manufacturer Lotus. I was intrigued, so I went to the campaign Web site, www.facelesspeople.com, and signed up [...]
An Amoeba With A Blog?
After having written about the first one HERE, I just caught the second new Microsoft commercial featuring Jerry Seinfeld and Bill Gates. I actually laughed. Check it out (over 4 mins long): As we continue to discuss this campaign and make it one of the most debated and talked about in recent history, the story [...]
I’m Talking About It, Too.
Last week, Microsoft (along with its ad agency, Crispin Porter + Bogusky) debuted the first television commercial in its $300,000,000 quest to upend Apple in the battle of the computer behemoths. Watch the spot here: I missed the spot when it originally aired but knew within minutes that I had missed it because my Twitter stream [...]
Human Powered Ad
I really like this idea. To advertise their live coverage of the 21 days of the Tour De France, SBS created a live rotating billboard powered by a cyclist on a stationary bike. The cyclist pedaled from 8am to 4pmfor 21 days, with only 2 days of rest. Rain, wind, sun, hail, it didn’t matter [...]
Creepy, But Effective
Snickers has been touting their candy bar as a great solution to that hunger between real meals for a while now, and they’ve just taken a new, dramatic step toward building that brand. Their new ads are extremely effective in getting that message across without beating around the bush. That said, I am frightened. Check [...]
Mmmm Cookies
Thanks to Agency Spy for pointing me to this ad done by DraftFCB for Oreo. It just goes to show you that sometimes design doesn’t even involve fancy graphics or effects. Sometimes it’s all about finding a creative way to use something existing (exposed elevator) to create drama around a product or service. How sweet [...]
Practice Your Copywriting
With the rising popularity of social media and consumer generated media it’s not surprising that even advertisers are getting in on the fun. A new campaign by life insurance giant New York Life has consumers writing their own ads. The Blue Box Challenge encourages customers to go online and enter three short words that express [...]
One Huge Chicken
Check out this recent work by Leo Burnett Chicago for McDonalds. It’s a billboard shaped like an egg that opens gradually from 6:30am to 10:30am announcing that McDonalds serves “Fresh Eggs Daily” during that time period. When breakfast is over, the egg closes right back up. It was put up just outside of a McDonalds [...]
Non-Traditional Advertising For Climate Change
Adfreak (Adweek) alerted me to some pretty cool work that I hadn’t yet seen, and I think it’s worth passing along. Each has to do with climate change and the effect we’re having on the environment, and attempts to resonate with the emotions of the person interacting with the displays. Here’s a cool promotion from [...]
Cool Resource
Thank goodness for social media. Today I was catching up on reading some blogs using my Google Reader, one of which was Adweek’s Adfreak blog. I always enjoy reading this blog because it’s got lots of juicy bits on the world of advertising, which is where I cut my teeth in the creative world. If [...]
People For The Proper
I wanted to pass along a campaign that I thought was actually pretty cool from this week’s Mediapost Out to Launch column, which is written and published each week by Amy Corr. If you haven’t seen it, I recommend you go check it out here. The campaign I like was done by one of the [...]
Super Bowl Ads
The big game is over. It was a really amazing game, so congratulations to all you Giants fans out there. This morning is a time to sit back and reflect over the good, the bad and the pointless ads of the Super Bowl. First, let’s start with the prize for the worst ad. Hands down, [...]
Hot, Juicy Burgers
This one’s been out a while, but I saw it again the other night and remembered I wanted to write about it when I had the chance. I’m really digging this whole campaign, actually. Not only is it artfully designed and directed, but it also really does a great job of communicating the brand’s distinction–that [...]
