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Some of you might remember the buzz recently about a few high profile sightings of faceless people at well-attended, upscale events, including Wimbledon.
Word spread quickly that it was some sort of viral campaign from sports car manufacturer Lotus. I was intrigued, so I went to the campaign Web site, www.facelesspeople.com, and signed up to be kept informed about new developments.
The campaign payoff has arrived. I recently received this email in my inbox:
The email above directed me to either contact my local dealer (I wish) or learn more about the Lotus Evora on the model's Web site:
I think this was a pretty well-executed, well-designed campaign. It stays true to the Lotus brand, which has always represented automobiles that emphasize function just a little more than form. The cars were built to appeal to those who don't want to blend in, and I'm sure that was the brief for this campaign as well.
You have to love campaigns that are creative and unique but also drive home a message or distinction for the product or service they're advertising.