Good, Better, Best Made.

Good, Better, Best Made.

October 26, 2011  |  Branding

Over lunch this afternoon, a few members of the OE team were discussing the majesty of an outdoor lifestyle (particularly one lived in Vermont). Romanticized ideas of chopping wood and growing beards quickly turned into a conversation about beautifully crafted axes. The newest member of our ranks divulged that he was the proud owner of a Best Made American Felling Axe.

Designer, author and craftsman Peter Buchanan-Smith started Best Made in 2009 as a store that carried well-designed, high-caliber tools. The company has since expanded it’s variety of superlative goods to include books, letterpressed maps and camping gear. Best Made advocates for outdoor living as a means to accomplish worthwhile projects and create memorable experiences. Where is the fulfillment in staying inside all day? It’s time to get off the couch and return to our maternal roots in nature.


In all likelihood these gorgeous artifacts are being purchased by city dwelling design nerds… but I see it as a step in the right direction. In 2010 the company diversified it’s repertoire with rucksacks, hunting knives and first aid kits. It’s only a matter of time before they’ll stock everything you need to lead a successful existence in the wilderness and look damn good doing it.