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Applied arts like graphic design are often motivated by clients who need to add value to their brand. However, there are those who use design to help clients without a budget, a logo, or even a voice. The thought leaders at IDEO have taken this route with their launch of IDEO.org.
“Join IDEO.org in our mission to bring human-centered design to the humans who need it most—those facing poverty every day. We’re teaming up with nonprofits, social enterprises and foundations to innovate solutions to the world’s most dire poverty-related challenges. Imagine, a world without poverty. Now let’s create it.”
The IDEO mantra of “designing a better world” is a fascinating notion. The shift toward ‘design thinking’ means that their employees will learn about the causes of poverty and in turn use graphic, industrial, and architectural design as tools to combat it. It’s like hands on learning and problem solving where your work has a measurable impact on humanity.