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A Gusto for Soccer

We’ve enjoyed a month of World Cup action. As the games close, we’d like to pay a little attention to the type found throughout the event. Yomar Augusto designed Unity for Adidas. It reminds me a bit of Emigre’s Platelet, but the numbers held up great from afar on the jerseys and it is always nice to see a company practice consistency with a design element. The font appeared on everything from the soccer ball to the website to window graphics. Puma used Paul Barnes’ Crepello as seen on the Italian jerseys. I love the notches on the counter of the zero and the slight slant of the face. You can find some good examples on Studio SC’s blog as well. Until 2014 . . .

ande
www.orange-element.com

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This entry was posted on Tuesday, July 13th, 2010 at 11:55 am. It is filed under Typography and tagged with , , , , , , . You can follow any responses to this entry through the RSS 2.0 feed.

2 Responses to “A Gusto for Soccer”

  1. Pete Burch says:
    July 16, 2010 at 9:32 am

    I loved seeing all the type on the uniforms at the World Cup. I thought the Dutch type was an especially nice cultural reference to De Stijl in its boxy/grid look. And thanks for posting Yomar Augusto’s link… really beautiful work for the stellar Amsterdam 180.

  2. StudioSC says:
    August 20, 2010 at 11:56 am

    Thanks for the shout-out, Ande!

    @Pete: Totally agree about the Dutch jerseys and the reference to De Stijl — a great way to distinguish their jerseys and represent their country.

    Glad to see other folks are as interested in soccer and typography as we are. Can’t wait to see what they come up with for 2014!

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