http://www.orange-blog.com/2009/10/05/your-brain-on-logos/ Fri, 06 Jan 2012 15:39:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.orange-blog.com/2009/10/05/your-brain-on-logos/comment-page-1/#comment-76491 Michael Margolis Wed, 28 Oct 2009 14:49:20 +0000 http://www.orange-blog.com/?p=1004#comment-76491 Wow! What a fascinating study on the role of brand storytelling and human behavior. Sounds like this research supports that brands shape our mental environment and help to define our perception of what is or isn't possible. This study reminds me of some of the brilliant brand-brain research promoted by Martin Lindstrom in his book Buy-ology. Wow! What a fascinating study on the role of brand storytelling and human behavior. Sounds like this research supports that brands shape our mental environment and help to define our perception of what is or isn’t possible. This study reminds me of some of the brilliant brand-brain research promoted by Martin Lindstrom in his book Buy-ology.

]]>