Head on over to the Baltimore Sun’s website and check out The Mobbies–our blog has been nominated by The Baltimore Sun for one of Maryland’s Outstanding Blogs (Business & Technology)! Help us climb the ranks and maybe even give us your vote for Best Overall blog. The more “hits” the better! And of course, thanks to everyone who follows Orange Element Insights–we’ve got some cool things planned for the near future.

If you happen to be in Chicago today, make sure to stop by the Hotel Sax and check out Aartrijk Brand Camp 2009! We designed the identity, program, promotional materials, signage and more for the event. And, our very own Aaron Moore is giving a talk on making an impact with your website through design, and how blogs and Web content are beginning to merge. Here’s more about the event from the Brand Camp website:

Discover all you need to know about smart branding in a tough economy at Aartrijk Brand Camp. You’ll hear from leading experts in social media, Web positioning, blogging, mobile technology, Gen Next, PR, online advertising, design and more. Aartrijk Brand Camp isn’t any ol’ industry meeting. It’s an exclusive, hands-on, high-tech event for brand decision-makers in insurance, financial services and member organizations. Click here for the agenda.

Andy
www.orange-element.com

Hot off the press! We just received the new company overview brochure for Seeds of Genius. The woman-owned IT solutions company, based in Columbia, MD, approached us with the goal to create an informative brochure that captured their human side. In a sea of acronyms, their name alone stands out among IT companies. But how do they stand out in a market that is traditionally saturated in technical language and data? Emphasize how approachable and supportive this team really is of course! In their own words:

We are NOT your typical reseller.

We are NOT box pushers.

We ARE focused on creating customer-specific solutions, driven by challenges and opportunities facing government.

With the help of photographer Eric Stocklin, we had a great time learning about the Seeds team and completing this piece with them.

The piece itself, was produced by Baltimore Color Plate and printed on Scheufelen’s Heaven 42. The sheet really accentuated their color palette, giving a modern and digestible feel overall.

Thank you Seeds of Genius!

Happy Friday once again. This morning our good friend and talented designer, Beth Brady, passed on a link to the World Trade Center Logo Preservation Project. It is unlikely for any of us to forget that one day eight years ago, just ask the next person you see and chances are they can recount the exact activity they were doing when they heard the hard-to-believe news. In New York, however, people are reminded of the “mark” that day left on our society just about every where they look.

After 9/11, New York designer Ji Lee launched a project to photograph and archive the many logos around the city containing the New York Skyline. Like the historic landmark, he notes that many of these logos will be lost as time progresses and small businesses close. 

Above are just a few from his collection. The entire collection can be viewed at wtclogo.com

He welcomes participation and any photos can be sent to JiLee@Pleaseenjoy.com.

—EJ
www.orange-element.com