Minister of Tourism, Rodolfo Elizondo of CPTM (Consejo de Promocion Turistica de Mexico) has launched a multi-million dollar campaign to promote tourism back to Mexico. It is a massive campaign that involves several famous Mexican actors and actresses as spokespersons for Mexico. Comparable to the “visit California” Campaign we’ve been seeing on tv. This new Mexican tourism campaign is interesting because it brings a country together through visual media. Especially in this tough economy, it is good to know that there is help. Vive hoy literally means live now, but the next part of the slogan can be interpreted as one enjoying one’s country, in this case tu Mexico. The website is www.visitmexico.com, which includes different language preferences, it is user friendly and it promotes tourism through diverse regions of the country.

Irene
www.orange-element.com 

As today marks the official switch from analog to digital broadcasting, I figured a quick post of some of the old TVs we wont be seeing any more seemed fitting. From here on out things are looking flat screened, high contrasted, and “32, no 52, oh may as well go for the 72 inch!” Times are changing so here’s a farewell to remember those big old boxes, dials and rabbit ears.

Enjoy the weekend!
EJ
www.orange-element.com 

We recently discovered a really cool website called Engrave Your Book. Engrave Your Book curates an artist series of engraved leather covers for Moleskine® notebooks, and you can even get custom covers engraved for yourself or your company! There are some really cool designs available for purchase, including the one above by Option-G. Take a look at some of the cool images below:

Andy
www.orange-element.com

Hello out there, happy June!

It has been a while since our  last oed update post but alot of exciting things have been going on at orange element. One highlight is that we would like officially welcome Irene Carcache as our first summer intern. Irene comes to us as a Senior graphic design student with a strong portfolio from The College of Saint Rose in Albany New York. She is originally from El Salvador, living there 13 years, so we are lucky to enjoying not only her knowledge and passion for graphic design, but also her experience of spanish culture, language, and heritage as well. Irene loves salsa dancing, theater, visiting new places like the mayan ruins of her home and she says she is never shy when it comes to meeting new people from different countries and trying new foods (something we are all starting to enjoy in our new neighborhood in Fells Point).

We are glad to have her as an addition to the team and we look forward to her creative contributions! She already has a great blog post about the branding of Mexico’s tourism to post later this afternoon. Welcome Irene! It’s going to be a fun summer having you here!

EJ
www.orange-blog.com