Visit Mexico Campaign
Monday, June 15th, 2009
Minister of Tourism, Rodolfo Elizondo of CPTM (Consejo de Promocion Turistica de Mexico) has launched a multi-million dollar campaign to promote tourism back to Mexico. It is a massive campaign that involves several famous Mexican actors and actresses as spokespersons for Mexico. Comparable to the “visit California” Campaign we’ve been seeing on tv. This new Mexican tourism campaign is interesting because it brings a country together through visual media. Especially in this tough economy, it is good to know that there is help. Vive hoy literally means live now, but the next part of the slogan can be interpreted as one enjoying one’s country, in this case tu Mexico. The website is www.visitmexico.com, which includes different language preferences, it is user friendly and it promotes tourism through diverse regions of the country.
Irene
www.orange-element.com





