Masterfile: ‘Green World’

At Orange Element, we use photography and illustration as often as possible in our work.

For the past 6 years, we’ve been using Masterfile as one of our premier resources for finding and purchasing unique photography.

In September of 2008, Masterfile released a publication entitled ‘Green World’. The magazine-style piece holds great imagery, interesting environmental facts, statistics and compelling reasons why companies across the globe must make sustainable initiatives central to their brands.

From their press release:

“With ‘Green World’, Masterfile tackles the topic of environmentally compatible living – a trend that will dominate and define our futures as no other. In fact, ‘green’ consciousness is no longer simply a trend. Environmental awareness has gone mainstream, and ecology minded thinking will necessarily play a key role in the actions of all people from now on. This has recently become very apparent in the field of advertising and media, where the topic is more and more prevalent…

…’Green World’ was produced carbon-neutrally and printed on 100% recycled paper. At masterfile.com/city there will be a link to the Forest Stewardship Council (FSC) website where visitors can learn all about their important initiatives. Any resulting monetary donation made to the FSC to assist them with their efforts in conserving the world’s forests and diminishing climate change will be rewarded with a newly planted tree in Masterfile City , Masterfile’s virtual online world!”

Here are a few screenshots from the publication:

While there are no more 32-Deluxe or 8-page Standard Editions left, you can view an interactive version by visiting masterfile.com/greenworld.

This piece has inspired us. EJ Hall, a designer at Orange Element, completed her senior design thesis at the Rhode Island School of Design with focus on sustainable design. She is now developing a sustainably-focused piece for Orange Element that will soon be available for designers, firms, printers and business owners – so that they too may be able to initiate internal plans to improve their own best practices as they relate to more sustainably-driven thinking. Thank you, Masterfile, for using creativity to spread message and spark an idea.

This entry was posted on Monday, February 9th, 2009 at 6:42 pm. It is filed under Blog Posts and tagged with Environmental Graphics, Environmentalism, Green, Photography, Sustainable. You can follow any responses to this entry through the RSS 2.0 feed.