Aviary Tools

I recently discovered Aviary Tools, a suite of Rich Internet Applications (RIA’s), made for creating and editing all types of imagery on the go. Accessible from anywhere, Aviary Tools are internet-based tools with many of the same capabilities of the Adobe Creative Suite–and they’re FREE! The different applications within the Aviary suite include: Phoenix (Image [...]
KERN On The Go

KERN is an iPhone game perfect for all Graphic Designers! Your goal is to place a missing letter into a falling word while avoiding any unnecessary ligatures. It’s a typographer’s Tetris…check it out! FORMation’s KERN game for iPhone Andy www.orange-element.com
Pentagram: Marks

Marks is Pentagram’s latest book, and is meant to be a companion to their Black Book, which was only released to Pentagram’s friends and clients. Marks features 400 logos Pentagram has designed over the years, dating back to 1962. If this is anything like the Black Book (which we were fortunate enough to win in a contest), [...]
Tropicana 100% Generic

This morning on NPR, I heard a story that today Tropicana is expected to announce that they are discontinuing their redesigned packaging introduced in early January. Over the past few weeks, they have received several complaints that the new “squeeze” campaign makes the product indistinguishable from generic store brands. Many people complained they were unable [...]
Freebie Friday!

In keeping with the theme of our HOW Magazine posts this week, here’s an orange element pinball based wallpaper to bring some retro-fun to your desktop. 1024×768 (best for standard) 1680×1050 (best for widescreen) Enjoy! —EJ www.orange-element.com
Design Connects

I was in Dumbo, Brooklyn a few months back and saw an amazing limited edition print by Susanne Cerha of Silo Design. I recently circled back to the website and wanted to share what I found. Silo and JRVisuals have created a public interactive art project. It’s a lot of fun for type geeks and [...]
Orange Element HOW Giveaway Part 2!

UPDATE: We’ve now contacted the 5 winners of our poster contest–thanks for your support! It’s time for Part 2 of our 2009 HOW International Design Awards giveaway! This time, we’re doing things a little differently. To give more people a chance at winning a poster (shown below), all you have to do is post a comment [...]
Orange Element Receives Two HOW Awards!

UPDATE: We’ve contacted the 5 winners of our wrapping paper contest, but keep an eye on the blog for a poster giveaway in the coming days! Thanks for your support… Aaron was thumbing through How Magazine’s 2009 International Design Annual this morning, and noticed some familiar work! Two of our favorite self-promotional pieces won merit awards, [...]
I Can Read Movies!

Check out these cool retro book designs by Spacesick. Inspired by 60′s book covers, these designs are based on fictitious novelizations of classic films and movies. Some are more believable as actual books, and some are a bit unexpected–Space Jam and Ernest? Either way, the attention to detail and quality of illustration in these pieces is outstanding. [...]
Masterfile: ‘Green World’

At Orange Element, we use photography and illustration as often as possible in our work. For the past 6 years, we’ve been using Masterfile as one of our premier resources for finding and purchasing unique photography. In September of 2008, Masterfile released a publication entitled ‘Green World’. The magazine-style piece holds great imagery, interesting environmental [...]
Free Font | Ecofont

Happy Friday! Get ready to download because this is a great find! Last month we had a font hour and Sarah brought a free font to the table that you should download and default in your emails right now. In an effort to extend the life of print cartridges everywhere, Utrecht based marketing and communications [...]
Paula Scher: Serious Play

Paula Scher of Pentagram is one of the Industry’s most respected designers, and has been designing innovative identities, packaging, publications, and environmental graphics for over three decades. She has worked for everyone under the sun, including countless high-profile companies and organizations, CBS records, and non-profits. Recently, she spoke at the Maryland Institute College of Art [...]
We are the Champions

Post-Superbowl day usually leads to one topic (excluding the clothing malfunction year): COMMERCIALS. So tell us what you think. We’re waiting on your feedback–loves, hates, indifference–we’ll post the leading contender later in the week. In the meantime, here is a little Steeler logo knowledge for ya. As most of you know, Pittsburgh is known as [...]









