“Take you riding in the car”

When you think of the Audi brand you most likely associate it with sleek lines, sharp reflections and high contrast photography. Well, try this for a change:

I ran across this ad on abduzeedo and wanted to share. It is a great ad that brings a more personal and light-hearted touch to the clean brand. There are no long dirt roads stretching into the sunset or rugged tires bouncing over rocks while still providing a smooth and safe ride for your family but instead just a simple animation. I loved this idea because it’s a perfect testament to the fact that the simplest ideas can turn out to be the most creative and expressive. It isn’t until the last few seconds that you realize the illustrated man is building a car but since Audi has built a reputation that can pretty well sell itself on reliability and style, why not show off the product with a simple and somewhat humorous approach. Take a look and enjoy- great music too!

-EJ

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This entry was posted on Monday, January 26th, 2009 at 6:39 pm. It is filed under Blog Posts and tagged with Branding. You can follow any responses to this entry through the RSS 2.0 feed.