I found this today and had to share:
It’s so true – so much of our capitalistic society is built upon perception. If people perceive that the market is bad, they will do things that perpetuate just that, like take all of their money out of the stock market. The same applies to companies. Similarly, if a consumer perceives that all is not well with a company, they are surely more reluctant to do business with that company.
That’s why focusing on your brand identity, message and outreach is so important–especially now, when consumers are so sensitive to these factors. Those companies that move forward without fear will be rewarded with mindshare, and as a result, marketshare.
Garret Ohm
http://www.orange-element.com
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