We recently helped the fine folks at Rt. 11 Potato Chips put together some last minute outreach to their past customers that encouraged them to spread the potato love this holiday season. The campaign consisted of a direct mail postcard that directed recipients to the Rt. 11 Website, where we temporarily replaced the homepage with some great gift ideas that they could buy and ship directly online.
This was our first project with Rt. 11, but we’re talking with them in 1Q 2009 about a number of other ways we’re going to help refine and propel their brand. We’re excited about it because we really believe in the product (you need to try them). Who wouldn’t love 100% handmade, organic potato chips? That’s why you should go to www.rt11.com and grab some for your loved ones this holiday season. They make a great ‘Secret Santa’ gift too!
Garret Ohm
http://www.orange-element.com
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At Orange Element, we’ve been spending the last few weeks trying all of their flavors and each one disappears VERY fast!! Garret’s right–a great holiday gift! These chips are amazing…
Well, yum! I might have to get me some…
Don’t they have a term for landing accounts like this? “Dream client” or something like that?
And I can vouch for their habanero. So dangerous, so good.
Om nom nom. I wish they weren’t as good as they are. Then maybe I could stop eating so many.
The Habaneros will have you breathing fire in no time!!!
Yummy client. I’m going to check it out.
We just received a box of these as a gift in our office – and they TOTALLY ROCK. Mmmmmm. Delicious. Those Mama Zuma chips are FREAKING HOT.