Earlier this week I wrote about President-elect Barack Obama’s big win on Tuesday, and how I hoped that he would continue to harness his powerful brand and understanding of new media to engage the American public. Here’s what I wrote:
As he makes his transition into the presidency, I will be particularly interested in whether or not he continues to use his powerful brand and marketing (Facebook, Twitter, Web, print, etc) to connect with the American people. It is my hope that this will usher in a new era of political communication and transparency.
Yesterday, the new administration took a giant leap forward in this regard by launching change.gov.
This site is beautifully done (particularly for a .gov site) and helps to keep the public informed about the transition period between the general election and the Inauguration in January of 2009. In true Obama fashion, the site places an emphasis on design, creating an experience that is just as filled with hope and enthusiasm as his campaign for the presidency was.
It also really does a good job of providing the transparency that the American public craves from a new administration–the same transparency that encouraged millions to take part in campaigning for Obama for the last year +. On the site users will find a detailed outline of his agenda once he takes office, an opportunity for them to share their story of hope and change, event details and information on his administration.
For now the site itself is pretty simple, but it’s a very encouraging step in the right direction. Take a look when you have a chance!
Garret Ohm
http://www.orange-element.com
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Coming Soon! |
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