You have to applaud Starbucks for staying true to its socially-conscious brand, even when the tempatation is to sell out and name a blend of coffee after Obama or McCain…Instead they decided to give folks that care enough to vote a cup of coffee on the house. The best part is, I’ll bet the return on this is probably immense, since the message went viral with the help of the video above and services like Twitter and Facebook. Kudos Starbucks.
This entry was posted on Tuesday, November 4th, 2008 at 8:55 am. It is filed under Blog Posts and tagged with Viral Marketing.
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