There’s a spirited debate going on over at Brand New about some images that have been released that depict some new brand identities for a number of Pepsi products. There are still tons of questions as to whether these are actually real images from Pepsi or not, but the BIG debate is whether or not it is an effective change. You be the judge:
Old
New
In addition to refreshing the Pepsi brand, it appears Pepsico is poised to launch revised brand identities for a number of their other products as well:
My take? I’m glad you asked…I think they’re pretty decent designs. They’d hold up for any new product and would probably be compelling enough to encourage someone to give them a try. But for Pepsi, a product that has been in the market forever, I question whether these identities fit with the brand that they have spent milions and millions of dollars building in the mind of the consumer over time. The logo stands up for me – but the cleanliness of the rest of the design doesn’t allow for the edginess that Pepsi has always put forth through their marketing efforts in years past.
In other words, I think it’s a good design, but it misses the essence of the Pepsi brand. I don’t think it will be as effective as they’d like. What’s your take?
Garret Ohm
http://www.orange-blog.com/
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I like the simplicity of the design, but I feel like if I were to open that bottle of pepsi it would be flat!
Agreed. The Pepsi Max and the Sierra Mist designs seem to work, but regular Pepsi and Mountain Dew do need more to them. As the former Rachel said, they do look like they’d be flat sugar-water. Rather tepid for the edgy Pepsi.
I agree. The re-designs are very elegant, but do not fit the brand personality. I think the Sierra Mist design is pretty weak actually. To me, it looks like one of those new awful energy drink cans.
yikes. The softer side of Pepsi. Rachel is right on – looks very FLAT. Sales must be way down to dislodge the brand and stray this far. I’m not at all a fan. Of course, I’ve always been a fan of their largest competitor.