As a general rule, when we are designing brand identities and specifically logos, we strive to create something that has a long shelf life and doesn’t quickly date itself – to do this we have to have a healthy knowledge of the latest design trends – what’s hot and what’s not.
We recently came across a really informative article from LogoLounge about a number of trends that have begun to emerge in recent history and wanted to pass it along. You can read the full article HERE, and see examples of logos that exemplify these trends.
A few of the common themes that were discovered include:
There has been less emphasis on sustainability or general “greenness” in logo design. There’s plenty of natural imagery, but being “green” doesn’t seem all that unique anymore.
Colors are becoming more vivid. Desaturation has drained away, and the chroma factor pumped up.
There’s an overall move toward cleanliness – in type, in line, in color – as if ideas are getting more and more succinct. It may be an indication of the degree of seriousness with which branding is now regarded.
Less is more common: less calligraphy, less Photoshop tricks, less artificial highlights.
Found pattern and illustration hang on and on and on. With a bottomless treasure chest of visual history constantly at the ready through retail collections and over the internet, it’s a direction that’s not likely to run its course soon, if ever.
Here are some examples that I thought were particularly striking:
Garret Ohm
http://www.orange-element.com
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