Good & Coffee

I went to Starbucks this past weekend and saw something that I found pretty interesting, useful and innovative.  It was a mini newspaper published by GOOD.  The piece itself was very small–about the right size for reading over a cup of coffee–and it covered only one main topic.  The one I picked up covered the issue of high fuel costs.   It was a very informative and relevant piece and I thought it was a good promotion because it both furthered the Starbucks brand ethos, provided excellent product placement for GOOD, and satisfied a customer need for something to read over coffee.  

Next time you’re in your neighborhood *$, make sure you pick one up.  And if you’re a socially and environmentally conscious individual who is NOT a subscriber to GOOD, you need to go visit their Web site right now at www.good.is to subscribe.  You can name your own price with 100% of the price of your subscription going to the charity of your choice.  It’s an amazing concept.

Garret Ohm
http://www.orange-blog.com

This entry was posted on Thursday, October 16th, 2008 at 8:59 am. It is filed under Blog Posts and tagged with Design. You can follow any responses to this entry through the RSS 2.0 feed.