Have you guys seen this 7-Election campaign that 7-11 started promoting just recently? As a general rule, it really plucks my last nerve when brands resort to election themed campaigns around election time. I think it’s kind of a weak strategy, particularly since it must be true that by now most Americans have been election-ed to death.
The 7-Election campaign is one I actually like. No, 7-11 isn’t pretending the store is running for office. They’re not holding a mock debate. They aren’t even proclaiming “Vote 7-11.” Instead, they are conducting their own voter’s poll through coffee sales. Customers are able to choose between 3 types of coffee cups as they go to get their coffee: An Obama cup, A McCain cup and just a plain old cup. The cups incorporate a bar code tracking system that allows each cup purchased for each candidate to be tallied and recorded on a Web site.
I think it’s a very innovative campaign because it allows for the involvement of consumers. Consumers want to and need to have their voices heard. If you’d like, you can go to the Web site for yourself at http://www.7-election.com/.
Garret Ohm
http://www.orange-element.com/
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Love this!
My husband bought a drink from 7-11 as this was just starting, and not realizing they were even doing a promotion in which his cup defined his voting choice he picked up a cup and got his drink like usual and when he went to check out the woman excitedly said “SO YOU’RE VOTING FOR OBAMA?!?”
He was a little freaked out. Especially since we don’t even vote. The whole thing was very entertaining for me after the fact! Hopefully he didn’t skew the numbers too badly.