Happy Halloween!
Hope you have a spoooooky Halloween! Happy Birthday, Rachel!
Trouble The Water :: Go See It
A couple of us went to go see an advanced screening of the documentary entitled “Trouble the Water” at MICA the other night. The screening was a part of the Maryland Film Festival’s Friends of the Festival screening series – if you’re not a member, you should be. Find out more HERE. Trouble the Water [...]
Get Offline…No, Get Online
Dentyne launched a new campaign recently that aims to take folks back to the good old days when computers weren’t such a dominant communications tool. The problem? While the ads themselves are well fairly well executed, the main call to action is to GO ONLINE to a Website at makefacetime.com to check out some ways [...]
Rapid Change In Design
I wanted to share a really well-done slideshow that was passed along to me by Chris Wilson from Hester Designs out in Oklahoma City. I think it speaks to the importance of design in a rapidly changing environment. When you’re done, go join the Facebook group HERE.
Vote!
Go America! Election day is a week from today. Here’s a little something to get you in a patriotic mood. Click a link below to download the VOTE! desktop wallpaper: 1024×768 (best for standard) 1680×1050 (best for widescreen) Happy voting! Sarah Rosenthal http://www.orange-element.com
New PepsiCo Identities
There’s a spirited debate going on over at Brand New about some images that have been released that depict some new brand identities for a number of Pepsi products. There are still tons of questions as to whether these are actually real images from Pepsi or not, but the BIG debate is whether or not [...]
Logo Trends
As a general rule, when we are designing brand identities and specifically logos, we strive to create something that has a long shelf life and doesn’t quickly date itself – to do this we have to have a healthy knowledge of the latest design trends – what’s hot and what’s not. We recently came across a really informative article from [...]
Design Focused On The World’s Poor
EJ passed along a great article from the New York Times that relates back to my post back on Blog Action Day about poverty. The article, which you can read HERE, addresses some of the design innovations that are helping those living in poverty to live better, like the water-toting Q-Drum pictured above, or the [...]
Judge A Book
‘They’ always said you shouldn’t judge a book by its cover – but ‘they’ probably never took into account a site like http://www.judgeby.com. This new site allows you to literally judge a book by the design of its cover, and compare your rating with the actual Amazon rating. It’s surprisingly difficult – I found that most [...]
We Have Been Challenged!
Last Thursday started out like any other Thursday, really. That all changed when I checked in on Twitter (are you following me yet?) and found a link posted by another Baltimore marketing communications firm at 9:03a.m. that directed me to this image: From that point, I knew something was brewing. I waited patiently for this challenge [...]
Faceless People Explained
Some of you might remember the buzz recently about a few high profile sightings of faceless people at well-attended, upscale events, including Wimbledon. Word spread quickly that it was some sort of viral campaign from sports car manufacturer Lotus. I was intrigued, so I went to the campaign Web site, www.facelesspeople.com, and signed up [...]
Good & Coffee
I went to Starbucks this past weekend and saw something that I found pretty interesting, useful and innovative. It was a mini newspaper published by GOOD. The piece itself was very small–about the right size for reading over a cup of coffee–and it covered only one main topic. The one I picked up covered the [...]
Take Action Against Poverty
Today Orange Element Insights is taking part in Blog Action Day. Blog Action Day is a viral effort that has been spreading like wildfire through online channels and by word-of-mouth. Essentially the initiative brings together literally thousands of bloggers to encourage them to devote one day per year to discuss the same issue. The hope [...]
New Blog Header
As you can see above, we’ve launched a new blog header. This one was designed by our fall intern, Jasmine Sarp. You might remember her from THIS post. Jasmine crafted this blog header by hand, cutting each shape out individually and photographing the form. It looks awesome. You can always go back and reference any [...]
Branding Evolution
From time to time, every brand needs some TLC in order to stay current and continue to resonate with the audience they’re trying to court. I’ve written a number of times about the power that can come from refreshing a brand identity and/or logo design, and I really believe in this process because I’ve seen [...]
You Need To Go To Pulp, Ink & Hops
The Baltimore chapter of the AIGA will soon be hosting its 11th annual Pulp, Ink & Hops show on October 23rd at Geppi’s Entertainment Museum (What a cool place, by the way). We’ve been and highly recommend attending this event. Here’s a description from their promotional materials: Journey through 250 years of graphic culture while [...]
7-Election
Have you guys seen this 7-Election campaign that 7-11 started promoting just recently? As a general rule, it really plucks my last nerve when brands resort to election themed campaigns around election time. I think it’s kind of a weak strategy, particularly since it must be true that by now most Americans have been election-ed [...]
The Greenest of Green Golf Tournaments
Aaron, Caroline and I played in a great golf tournament yesterday to benefit The Brick Companies Foundation out at Queenstown Harbor, just over the Chesapeake Bay Bridge. As I’ve mentioned a few times, we’re the design + communications firm for The Brick Companies, which means we had the opportunity to produce the marketing materials for [...]
Fly-Post Is Live!
Today is a great day. I’ll be out at Queenstown Harbor, one of Maryland’s finest public golf courses, for The Brick Companies Classic golf tournament. The tournament is put on annually by our client, The Brick Companies, to benefit their Foundation and the charities it serves. It’s going to be a blast and together we’re [...]
Tilt-Shift
Hi all – I’ve missed blogging over the past few days due to our move. I’m glad to say we’re now in our new office in Fell’s Point and we’re very excited to be here. Please note our new address: 330 S. Broadway Baltimore, Md. 21231 We’ll post pictures and more information soon, but now [...]
Please Leave A Message After The Beep…
Hi all – It has been a long time coming, but it is finally here. Please take note: Our new address: 330 S. Broadway Baltimore, Md. 21231
