Dreaming Big Breeds Innovation
I’ve said it many times before on this blog, but we really do believe that the best creative work is the result of a deep-seeded passion for and belief in a brand. So as a marketing and business development staffer here at Orange Element, my focus has always been on identifying business models that we [...]
The “Baltimore” Sun Redesign
A little more than a week ago, The Baltimore Sun launched a “reinvention” of their newspaper which included among other things a fresh new look. I’ve been meaning to comment on this but to be honest I truly hadn’t physically held the print version of the paper until just this past weekend, so I didn’t [...]
Blue Is A Safe Color?
Listphile recently posted a compilation of a number of Fortune 500 logos on their site, and that image is pretty telling. Many of the logos have something in common: blue. Brandflakes does a great job of explaining why this happens, particularly for Fortune 500 companies: 1. Blue is the only color that most people don’t [...]
