Most harp on companies for not being able to adapt to the current market place, but there is a niche for those who stand up for the roots of there brand, much like Harley is here. The only thing I can say though, is the copy is a bit long. The point gets lost with all the text, when they made their point with the first two sentences and a nice twist on their tag, moving it from let’s ride to so screw it, let’s ride. But overall, nicely done.