I came across a bank Web site that I found to be pretty amazing. Not so much because the Web site did anything innovative, but because the brand identity did something I’ve never seen before in a bank: Used virtually no color.
Check this out:
I applaud First Direct for taking a bold approach with this brand identity. It signals a bank that really DOES want to be different, not just say it. I think it’s stunning, bold and refreshing. I’d bank there, but I’m guessing since the currency is in GBP, I probably can’t….Too bad.
Via brandflakes. Thanks Darryl, good find.
Garret Ohm
http://www.orange-element.com
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Interesting. Before I knew this was for a bank, for a moment I thought it had something to do with music – like a concert venue website, or something for Zune or iTunes. I can’t pinpoint why, exactly, but it definitely didn’t ring “bank” in my eyes.
Definitely risky for a bank to veer away from that trusty old blue, but it is kind of refreshing.
This is a really interesting blog post,I have added your blog to my favourites I really like it,keep up the good work!