The question remains is whether or not the pubic is aware of all that they have done. Those in the industry are paying close attention, while the public may just be giving a passing glance to green efforts. Are they really going to go buy an HP now because they are reducing their CO2 emissions? A perfect society, maybe, an American society, probably not. How do you best leverage your green efforts against your consumers?

It would be nice if HP was going green just to do their part to save the planet, etc., but when you are placing print ads about your green ways, their is clearly a marketing/business motive behind it. Which then leads to the question, with so much national attention on energy issues, is going green a transparent attempt to gain customers? Just going green is not enough to boost sales.

I guess what I am saying is that HP’s latest problem solving may not be attracting consumers because it is green, but because consumerism reigns supreme. People think they are getting a cool bag, added value, and HP is following a trend of neat packaging set by Apple, which has appealed to many in the college-aged generation. Going green is just a bonus, at least from the consumer’s point of view. What is brilliant here is not just going green, but they combined going green with traditional marketing strategy- a win/win for everyone.

Nice post, Garret : )