I’ve said it many times before on this blog, but we really do believe that the best creative work is the result of a deep-seeded passion for and belief in a brand. So as a marketing and business development staffer here at Orange Element, my focus has always been on identifying business models that we could really stand behind as loyal brand stewards.
One of the areas that interest us most (and subsequently where I focus a lot of attention) is sustainable technologies. Even more specifically, sustainable technologies as they relate to alternative fuel vehicles. There is nothing in this world that interests me more than what companies like Tesla, Fisker, Aptera, Hybrid Technologies and Commuter Cars Corporation are doing to bring these technologies to the mainstream. It is my dream and commitment to seek out these innovative companies and put our expertise as visual communicators to work to advance their mission.
Part of that pursuit is trying to keep up with the changes and innovations in the industry. In doing so I recently read an interesting feature on Wired where they featured 10 ‘green’ concept cars that were “waaaaaay out there.” In other words, the cars’ designers were tasked with dreaming big (read: HUGE) about what future sustainable automotive technologies might be and what these designs might look like. I thought I’d share.
Click HERE for the full feature and more images like the one above (which depicts a vehicle that uses magnetic levitation to isolate the passenger cabin – crazy, but perhaps plausable). Perhaps in time we’ll see these big dreams become real innovations that shape the marketplace. I can’t wait to have the opportunity to bring more of these new technologies to market.
On a somewhat related note, here’s another awesome, innovative company that I just read about: http://www.carbonmotors.com. They are building a purpose-built vehicle for law enforcement. I think focusing on this niche and delivering a superior product is a great strategy (and it helps that it’s an environmentally superior solution).
Garret Ohm
http://www.orange-element.com
A design and brand communications company that seeks and supports innovators
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