Recently, I wrote about some work we did for The Brick Companies to promote their environmental stewardship efforts. In case you missed it, it’s HERE. We love the idea of electronic or online brochures because they are both a cost-effective and sustainable collateral solution.
But what about tangibility? That’s the beauty of a printed piece – it gives people an opportunity to touch and feel the message you’re trying to communicate. Printed pieces can also be used as a leave behind, mailer or a handout at a trade show for example. This is impossible for an electronic piece, which lacks that same tangibility.
For The Brick Companies, delivering something that was both sustainable and tangible was a necessity. Our solution was to create a postcard that informs consumers that the environmental brochure exists online and encourages them to go check it out. But these are not your average postcards. They’re printed on seed-infused paper allowing the user to plant it and grow flowers when they’re finished. Here’s the postcard, which also reminds folks to sign up for The Brick Companies Classic, their annual charitable golf tournament.
Garret Ohm
http://www.orange-element.com
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Coming Soon! |
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[...] NEW STUFF! Our theme this year is our environmental policies and practices. I hope that all of you have seen our plantable seed cards that were our only printed material for the tournament. Garret blogged about it here: http://www.orange-blog.com/2008/08/25/adding-tangibility-to-an-online-brochure/ [...]
[...] it out – another continuation from THIS blog post. These are small business card-sized seed cards we did to promote The Brick [...]
[...] golf tournament invitation cards that we designed also made a guest appearance in the [...]