To continue our topic of the Olympics I ran across an article that explains Beijing’s pledge to use Renewable Energy for the Olympics. The article points out how they are using wind power for 20% of the electricity supply for the events, solar power to light 80 to 90% of the street lamps, biogas to heat 90% of the bathing water and two new incineration plants will generate 250 million kilowatt-hours of energy annually. If you have been watching the games, chances are you’ve seen one of GE’s ecomagination ads. Check it out here:
Also, since this is a design blog, I have included the environmental logo for the event. To learn about more of the design elements that went into this large Beijing event check out the Olympic torch relay page for an Olympic style guide. The site talks about the carefully considered design that went into the “brand” of this years Olympics from the design of the stadium, which is laden with symbolism beyond first impressions, down to the design of the event postage stamps, tickets and mascots. We were amazed to find that the experience of the opening ceremony did not stop at the performance or visual elements but even the environment was considered and manipulated through the process of cloud seeding used to hold back the rain on the night of the event that we saw pouring down on the cyclists the next morning! Supposedly, they say, this is friendly to the environment too…
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