I really like this idea. To advertise their live coverage of the 21 days of the Tour De France, SBS created a live rotating billboard powered by a cyclist on a stationary bike. The cyclist pedaled from 8am to 4pmfor 21 days, with only 2 days of rest. Rain, wind, sun, hail, it didn’t matter - he kept pedaling.

This ad campaign did exactly what it was supposed to do - it got people to notice and it drove home its intended advertising message. The word-of-mouth marketing effect was likely huge, too (as I blog about it).

Thanks for the tip, Brandflakes.

Garret Ohm
http://www.orange-element.com

This entry was posted on Friday, August 8th, 2008 at 9:21 am and is filed under Blog Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.