Comments on: Creepy, But Effective http://www.orange-blog.com/2008/08/01/creepy-but-effective/ Fri, 21 Nov 2008 00:24:39 +0000 http://wordpress.org/?v=2.5 By: Ben Kunz http://www.orange-blog.com/2008/08/01/creepy-but-effective/#comment-1055 Ben Kunz Mon, 04 Aug 2008 14:11:46 +0000 http://www.orange-blog.com/?p=563#comment-1055 Reminds me of that great quote on NPR a few years back, when the chief creative officer of Victoria's Secret was asked why he put Bob Dylan in a lingerie commercial. He responded: "The purpose of advertising is to shock." Gotta break through the noise. Although sometimes the gruesome imagery goes too far. Did you see those nasty Scion animated commercials last year? Ugh. Reminds me of that great quote on NPR a few years back, when the chief creative officer of Victoria’s Secret was asked why he put Bob Dylan in a lingerie commercial.

He responded: “The purpose of advertising is to shock.” Gotta break through the noise. Although sometimes the gruesome imagery goes too far. Did you see those nasty Scion animated commercials last year? Ugh.

]]>