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Creepy, But Effective

Snickers has been touting their candy bar as a great solution to that hunger between real meals for a while now, and they’ve just taken a new, dramatic step toward building that brand. Their new ads are extremely effective in getting that message across without beating around the bush. That said, I am frightened. Check them out, via Adfreak:

On a side note - I want a Snickers. It really satisfies.

Garret Ohm
http://www.orange-element.com

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This entry was posted on Friday, August 1st, 2008 at 8:18 am and is filed under Blog Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Creepy, But Effective”

  1. Ben Kunz Says:
    August 4th, 2008 at 10:11 am

    Reminds me of that great quote on NPR a few years back, when the chief creative officer of Victoria’s Secret was asked why he put Bob Dylan in a lingerie commercial.

    He responded: “The purpose of advertising is to shock.” Gotta break through the noise. Although sometimes the gruesome imagery goes too far. Did you see those nasty Scion animated commercials last year? Ugh.

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